Stephen Duke

Work

Selected work

Two case studies and a short take on building listening into how an organization runs, and what I learned along the way.

Case study

Building a continuous listening strategy from scratch.

The challenge
A strong annual Great Place to Work survey that was still a once-a-year snapshot. Managers and employees wanted more touchpoints.
What I did
Co-designed a three-layer system (annual survey, monthly pulse, facilitated listening sessions), piloted it, and presented the strategy to the CEO.
The result
A company-wide launch, GPTW participation up from 86% to 91%, and hot spots surfacing within a single pulse cycle.
Organization WP Engine
Industry Managed WordPress Hosting, SaaS
Company size ~1,000 employees, globally distributed
Timeline 2025 – 2026
My role Listening & Engagement Specialist, Lead
Employee listening Workday Peakon Great Place to Work Change management Manager enablement Executive buy-in
86% → 91% GPTW participation, two consecutive company records, above industry benchmarks
CEO approved Strategy presented directly to the CEO and launched company-wide
3-layer system Annual survey + monthly pulse + facilitated listening sessions

WP Engine's annual Great Place to Work survey was working. Participation was strong, leadership took the results seriously, and it drove real company-level action planning. But it was a snapshot: one moment in time across a workforce that moved fast and changed constantly.

The gaps showed up in the data. Managers wanted more than annual scores to support their teams. Employees told us in GPTW comments and listening sessions that they wanted more touchpoints throughout the year: more opportunities to share how things were actually going, not just how they felt twelve months ago. At the functional and team level, the annual cadence was too slow. By the time results surfaced, the context had already shifted.

We knew we needed something more continuous. The question was how to build it in a way people would actually trust.

I owned the vision, narrative, and case for change, building the story that would earn executive buy-in and manager adoption. The strategic plan paired our annual GPTW survey with Workday Peakon as a monthly pulse tool and structured listening sessions to create qualitative depth. Together, these three layers gave us a continuous picture of employee experience.

We started with a Peakon pilot before committing to a company-wide rollout. The pilot gave us honest feedback, which turned out to matter more than the data. Survey frequency needed adjustment. Questions needed refinement. Survey length was too long. Most importantly, managers needed to start using Peakon as a coaching tool with their teams, and that shift had to happen before we could scale.

I took those learnings into a revised rollout plan and presented the full strategy directly to the CEO for approval. The pitch was grounded in three things: what employees told us they needed, what the pilot taught us, and how we'd support HR Business Partners and managers in turning data into visible team-level action.

The data is only as useful as what leaders do next.

Peakon engagement rates landed consistently at the high end of Workday's typical benchmark range, a sign the tool had earned employees’ trust.

Managers were able to take team-level insights directly to their teams, socialize themes, and act on them in ways the annual survey never made possible. The feedback loop became part of how teams worked throughout the year.

Hot spots and emerging themes surfaced and got addressed significantly faster than the once-a-year cadence allowed. Issues that might have festered for months became visible and actionable within a single pulse cycle.

“Stephen partnered with executive leaders and Business Partners to turn engagement survey data and themes from listening sessions into meaningful, company-wide action plans — plans that were not only thoughtfully developed, but successfully delivered against.”

Libby Owens, Talent Development Specialist, Principal at WP Engine

Starting with a pilot before scaling was the single best decision. The feedback we received on frequency, question design, length, and manager framing would have been difficult to course-correct at company-wide scale.

Splitting the strategy presentation into a narrative case for change followed by a concrete operational plan also worked well. Leadership needed to feel the "why" before they could commit to the "how."

More time. Specifically, a longer pilot and more deliberate enablement for both managers and individual contributors before, during, and after launch.

Adoption is the hardest part of any listening strategy. It comes down to whether people believe the tool is worth their honesty. That belief is built through education, repetition, and visible proof that what they share leads somewhere. If I were doing it again, I'd run focus groups with ICs and managers before the company-wide launch. I'd want to understand how they actually thought about the tool. That socialization work is easy to deprioritize because it doesn't have a deliverable. It also makes everything else work better.

When employees see that their voice led somewhere, they share more honestly next time. Over time, more people take part and their answers get more honest. That's what we were building: a culture where people believe asking is worth answering.

Stephen Duke · Employee Listening & Engagement Strategist · stephenduke.com

Case study

Growing an ERG program from one community to seven.

The challenge
Employees were asking for communities of their own, and each new group was starting from zero.
What I did
Co-founded Hue in 2019, then launched four new ERGs from employee feedback, wrote an ERG handbook, and built a listening rhythm with ERG leaders.
The result
A program of seven communities, real changes from what leaders raised, and WP Engine's 2022 Supercharged Culture Award.
Organization WP Engine
Timeline 2019 – 2024
My role Co-founder, Hue ERG → DEI Specialist → Senior DEI Program Manager
ERG program management Culture programs Internal communications Executive visibility
7 Active employee communities as the program matured
4 New ERGs launched from scratch, 2021–2022
2022 Supercharged Culture Award for building the ERG program

In 2019, while I was managing workplace services at WP Engine's Austin HQ, I co-founded Hue, the company's LGBTQIA+ Employee Resource Group. It was culture work outside my job description, and it became my way into people programs.

As DEI Specialist, I led the launch of four new ERGs between 2021 and 2022. None of them were picked from a list. Each one came from employee feedback about communities that needed a space of their own: caregivers; mental health, neurodiversity and wellness; sustainability; and people with disabilities and chronic illness.

Every launch followed the same path. Interest sessions found the people who wanted to build each community. Working sessions with those emerging leaders shaped its mission and vision. I connected them with our design team to create each ERG's identity, then made sure they had what they needed to launch.

I turned what I learned into an ERG handbook covering governance, leadership structure and roles, budgets and goals, and what leaders and the company could expect of each other. New communities didn't have to start from zero, and existing ones had clear footing as the program grew to seven.

Around the ERGs, I ran the internal DEI newsletter and events calendar, coordinated awareness campaigns with the VP of DEI, and partnered with Culture and Internal Communications on Town Halls, All Hands, and the Supercharged Awards. I also supported the data collection and reporting used to track DEI impact over time.

ERG leaders and members are some of the most engaged people at any company, so I built a rhythm around listening to them: monthly leadership meetings, listening sessions throughout the year, and an annual debrief to look back on the year and plan the next one.

What ERG leaders raised turned into real changes, from total rewards offerings that met the needs of more people to a mentorship program the ERGs created, with me as its employee experience sponsor. Sometimes it was as simple as a tool setting.

One example stays with me. When Zoom's live captions were still a new feature, Embrace, our ERG for people with disabilities and chronic illness, raised the need to turn them on by default. It was a small change to make, and it made a real difference for colleagues who rely on captions to follow the conversation.

Small changes are often the proof. When people see something they raised actually happen, they keep raising things.

ERGs were where I first learned to listen at scale. Communities surface what surveys miss, but only when members trust that raising something leads somewhere. That lesson carried straight into the listening strategy I built later. In 2022, the ERG work and the community it created were recognized with WP Engine's Supercharged Culture Award.

“He brings the same genuine care to a small team workshop as he does to a company-wide initiative. Stephen creates spaces where people actually feel safe enough to say the hard things — and that's not a skill you can fake.”

Brian Kenney, Sr. Leadership Development Manager at WP Engine

Short take · WP Engine · 2025 – 2026

Treating Glassdoor as a listening channel.

160+ Glassdoor reviews answered
5-day Response window, held consistently

Glassdoor reviews are feedback people leave when they don't expect anyone inside the company to answer. I managed WP Engine's Glassdoor employer brand strategy, responding to more than 160 reviews within a consistent five-day window, each one aligned to leadership's voice and the company's values.

A fast, consistent, human response tells current and future employees the same thing a closed feedback loop does: someone read this.

Listening only works when people trust that it's safe to speak up and that something will come of it.